In 2020, it tied up with Ullu App for adult content. It has also licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network. On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It featured subtitle support and offline video viewing capabilities. MX Player launched as a video player on 18 July 2011.
